Hair Clay, Paste or Putty? How to Choose

Clay, paste and putty can look similar in the jar, but they behave differently in the hair. The best choice depends on your preferred finish, hold and how often you restyle.

Clay: texture with a drier finish

Hair clay is usually the first choice for a matte or low-shine look. It adds grip and separation, making it useful for short, textured styles. Warm a small amount between your palms and build gradually. Explore our hair styling collection, including VO5 Matt Clay.

Paste: versatile and easy to spread

Paste typically offers flexible control and distributes easily through short or medium hair. It is a useful all-rounder when you want definition without an overly rigid finish. Apply to dry hair for stronger texture or slightly damp hair for a softer result.

Putty: flexible, remouldable hold

Putty is designed for shape and reworking. It suits styles you want to adjust during the day and often sits between paste and wax in feel.

Use less than you think

Start with a pea-sized amount, spread it fully across your hands, and work from the back forward. Adding more is easy; removing excess means washing and starting again.

Compare men’s grooming essentials or browse all hair care.