Bestsellers

Strong-hold clay with a dry matte finish. Adds grip and separation for textured styles. 75ml travel-friendly tub. Ideal for short, structured looks. A VO5 Extreme Style favourite.

Matte putty for textured, natural-looking styles. Reworkable hold — reshape with fingertips. 150ml tub with serious styling value. Ideal for short to medium textured looks. Available as Pack of 1 or Pack of 2.

Helps reduce hair loss by supporting scalp microcirculation. NHE formula with caffeine and Ginkgo biloba strengthens hair structure. pH 5.5 protects the scalp’s natural acid mantle. For all hair types · free from colourants. Value 1L pump bottle for everyday use.

Fibrous paste for textured, piecey styles with a matte finish. Flexible hold you can restyle throughout the day. Works on short to medium lengths for definition and grip. Great-value Pack of 3 × 150ml tubs. Studio Line MadMatte — built for modern messy looks.